Direct Navigation 🔽

Premium Product.
66% cheaper.
Anti - Fashion.
Superior Experience

  • No single brand capitalising on the bottom wear market specifically,
  • And the older brands do not have a stronger customer connect, Indian Terrain has a Online rating for 3.2 clearly indicating they haven’t moved on from the traditional era. FYI, we are at 4.8 Facebook rating.
Bottoms - A Core Product

5 Days a week

260 Days a Year

45yrs of Working Life

A Guy wears Pants or Jeans

For rest of the days he has Athleisure

40 Lakh Men earn above Rs. 50,000 per month

(as per 2015 statistica data)

 

4800 Crores

TAM per year

If a Pant or Jeans fits you, would you like to keep on buying it again & again?

Yes, I would!
Nope, I am Unsure

Stats say the shopping pattern of Men is way different from women.

"They are less mindful of offers and brand, and they compromise for a higher price if they are satisfied with the quality. In short, men's shopping is product focused."

The above attributes make the product :

Core Product

Ultra Convenient

Repeatable


NUMBER SHOWDOWN

------------

Bottomwear is a core product,
Standardised Product - perfect wedge.

2.8%

Successful Referred Purchase (33% higher than Industry Avg of 2.1%)

20%

Average 6 months Organic Order Rate

1.8

Average Items Ordered per Customer

RS. 2560

Average Order Value

25%

Repeat Revenue from Customers

1.36min

Average time to purchase
(Sessions data)

Deep understanding of customer and their problem has been the driving force and reason for our average growth of 15.05% MOM

Our major sales come from TG 25-34 yrs, but our age wise distribution shows there is scope in other age groups as well to grow and penetrate. This can be explored later on in the Brand lifecycle.


We have created an aspirational brand which is highly sought after and as observed, has greater stickability and repeats from Tier 2 & onwards.


REPEAT STORY

18054 Men
Own 3+ of Henry & Smith Chinos

A Man's Bottomwear wardrobe consists of approx. 7 pants + 4 Jeans excluding tracks & shorts.
- Akshay Sawai, ET Bureau

75% of our customers own more than 1 pair of Chinos, having captured more than 30% of the Pants wardrobe. We are trying to capture the entire bottomwear spend of the consumer.

_________

Replicated Chinos Success Story

in Second Product - Jeans as well.

25% of MOM Revenue is from Repeat customers which will increase with the Jeans launch ( on20th Sept.) & Post Purchase campaigns


COHORTS

It's imperative to study the % rate of cohort having placed another order within 30,60,90,180 & 360 days


How we work?

Rethinking not as apparel, but as a product company

We are one of the few brands who believe that there are enough complications in life and finding bottomwear shouldn't be one of them.

We make products which you can come to over and over again without wasting time and money.

Established Supply Chain Network. Ideation to Execution of Product.

Strong Customer Feedback Loop. 70,000+ Customers, 1,20,000 Unique Chat Interactions

No Inventory Deading

Low Warehouse Opex Cost


❤️ 70,000+ Customer Love Story

Rohit Kapoor,CEO
OYO Workspaces

Yogesh Chavan,Owner
FC Grill Restaurant

Vidyadhar Karve,Retired
Bank Official

Krushna Bhadane,Student Smita Patil University

B2B Sale

"Mix of customers who have never bought a brand and customer who are wearing super premium international brands"

Google 4+ Reviews : 156
Facebook Recommendations : 1748

______

______

______

_______

FANATICAL CUSTOMER SERVICE

Turning Bad experiences into Memorable ones

71268

CUSTOMERS SERVICED SO FAR


MARGINS

GROSS MARGINS

65%

We have been able to grow our AOV by 7% from Mar'19-Now by focusing on pushing our combo offers in different marketing channels.


But you ask..

WHAT'S SO SPECIAL ABOUT YOUR PRODUCT?

 

Well, we know we should have started with this. :D But then, the mystery would have been solved way too sooner.

CHINOS

247

Men Tested The Fit

8

Months for Fabric & Fit R&D

100+

Iterations done on product since 2017

20k

Feedback calls done for Product improvement

FIT

We have a 93% Fit Rate. Each size has a unique Fit

FABRIC

Proprietary Fabric with a specific Blend of Cotton & Spandex Stretch

JEANS

300+

Trials Done

<1%

Return Rate

1200

Pieces sold within 1 month of Launch

6

Classic & Core Washes

FIT

Unique Fit for each size. Fit Rate is over 97%

FABRIC

Premium Denim Fabric, Sourced from Italy.

We are crazy about the products we create, each detail matters to us.

CURRENT ACQUISITION

CHANNELS

ORGANIC STORY

Our Organic sessions have been growing consistently, which is an important KPI to measure Brand recall and product need.

The purest form of Organic Marketing is when the customers start speaking for you & with you. This is what we aim to recreate. Our Organic Marketing is a factor of Brilliant Product & Spot on Customer Service.

Getting the Referral Story right (launch: 19th Sept.) ! The goal is to achieve 20% Successful Purchase Revenue from Referral Marketing by Q2 - 2020

Current Successful Purchase Referral Order Rate :

2.8%

Industry Average: 2.13%

PAID MARKETING

1. Facebook

2. Google

3. Retargeting

4. Email Marketing

5. Messenger Marketing

6. SMS Marketing

7. Affiliate marketing

SOCIAL MEDIA & OUTREACH

1. Influencer Marketing

2. Content Strategy

3. Retention Strategy

We have observed that the way to go about Influencer Marketing is to tie back the same to the Direct Website, thus creating a stronger influence on the consumer with an add on of social proof.

MARKETING BUDGET FUNNEL

DISTRIBUTION

Currently we have 2 Distribution Strategies:

**Salesperson cost <Web Marketing cost
--------------

As of now, only 1% of our revenue is attributed to Find Your Fit. But we believe FYF, as an alternate distribution channel has the potential to reach upto 25% of MR.

The question we asked ourself is - "Why would someone not buy Pants online, specially if the product is so good?"


PRODUCT ROAD MAP

Our AOV since Jan has increased 7% and we plan to increase it in double digits the next 2 quarters, by cross selling products as add ons.

Q3-19 Q4-19 Q1-20 Q2-20 Q3-20P

Product Development

Men's Jeans + Socks

Under-garments

Athleisure

Belts

Women's Jeans

Website / Tech Changes

Website Rehaul

JamStack
Personalised

App

WMS

Vernacular Content

Warehouse Expansion

N India

S India

E India

FYF Channel Growth

FYF@5

FYF@20

FYF@30

FYF@40

FYF@60
+ Inventory Less Retail(1)


WAY FORWARD


TEAM

Nikhil Goyal - Founder

Gaurisha - Founder

Our Ninjas

Kasturi Mahanta - Visual Lead

B.Des - Fashion Communication ' 14
National Institute Of Fashion Technology
 
Handled Design for Portfolio Companies like
The Body Shop, Motorola, Blackberrys Menswear etc
 
Divya Saini - Production Lead
 
Textile & Fashion Designing - PTU
 
Merchandiser, PC Jain Textile
 
Asst. Visual Merchandiser, Big Bazaar, Future Lifestyle Group

Vinay Khubchandani - Customer Happiness Lead

B.com , Delhi University (2013)

Head of Customer Success, CEO Desk - Snapdeal

Customer Experience Manager - Elitify

 

Bhawani Singh - Lead Content Strategist

MBA - SIMC, Pune (2013-15)
 
BSc - Cardiff University, Wales (2008-11)
 
Handled Brand & Content Strategy for Portfolio Companies
Lipton, National Discovery Channel etc.
Ayushi Verma - Social Media Manager
 
PGDM - Mass Communication & Journalism, AIMC
 
BCA (2010 - 2013) IPS Academy
 
Deputy Social Media Strategist - Dentsu Aegis Network
 
Handled Social Media Strategy for portfolio companies
Manforce Condoms, Lotus Herbals, Le Meridian etc.
 
Sidhant Dhawan - ADC Sales
 
Fashion communication,Institute of Apparel Management
Visual Merchandizer, Forever 21
 
Sales & Store Operations, Burberry India
 
Sales Head, GD Global Exports

WE ARE

CAPITAL EFFICIENT

4cr

Raised in Feb. to reach annual run rate of 24cr in GMV

8cr

Total Raise

35crs

Raising for Series A

11cr

Hard Commitment

  THE OPPORTUNITY 

Amazon & Flipkart proved that Customers are ready for Online
Casper & Allbirds proved that D2C segmented brands can be Billion Dollar Businesses

Henry & Smith is going after the bigger market. We will own the Global Bottomwear Segment.

TRY & THEN INVEST

We know you would love to try the product. Let's make it simple for you, share the details below and the product kit would reach you like it does to a customer.
Payment link will be shared on Mobile & Email :)

Thanks!
This field is required
This field is required
This field is required
This field is required
This field is required
This field is required

Any questions? Confusion? Data Requests? Size Guidance? Convinced to Invest? Feel free to reach out to nikhil@henryandsmith.com and we will revert positively within 24-48hrs.