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5 Days a week
260 Days a Year
45yrs of Working Life
A Guy wears Pants or Jeans
For rest of the days he has Athleisure
40 Lakh Men earn above Rs. 50,000 per month
(as per 2015 statistica data)
TAM per year
If a Pant or Jeans fits you, would you like to keep on buying it again & again?
Stats say the shopping pattern of Men is way different from women.
"They are less mindful of offers and brand, and they compromise for a higher price if they are satisfied with the quality. In short, men's shopping is product focused."
The above attributes make the product :
Bottomwear is a core product,
Standardised Product - perfect wedge.
Successful Referred Purchase (33% higher than Industry Avg of 2.1%)
Average 6 months Organic Order Rate
Average Items Ordered per Customer
Average Order Value
Repeat Revenue from Customers
Average time to purchase
Deep understanding of customer and their problem has been the driving force and reason for our average growth of 15.05% MOM
Our major sales come from TG 25-34 yrs, but our age wise distribution shows there is scope in other age groups as well to grow and penetrate. This can be explored later on in the Brand lifecycle.
We have created an aspirational brand which is highly sought after and as observed, has greater stickability and repeats from Tier 2 & onwards.
Own 3+ of Henry & Smith Chinos
A Man's Bottomwear wardrobe consists of approx. 7 pants + 4 Jeans excluding tracks & shorts.
- Akshay Sawai, ET Bureau
75% of our customers own more than 1 pair of Chinos, having captured more than 30% of the Pants wardrobe. We are trying to capture the entire bottomwear spend of the consumer.
in Second Product - Jeans as well.
25% of MOM Revenue is from Repeat customers which will increase with the Jeans launch ( on20th Sept.) & Post Purchase campaigns
It's imperative to study the % rate of cohort having placed another order within 30,60,90,180 & 360 days
Rethinking not as apparel, but as a product company
We are one of the few brands who believe that there are enough complications in life and finding bottomwear shouldn't be one of them.
We make products which you can come to over and over again without wasting time and money.
Established Supply Chain Network. Ideation to Execution of Product.
Strong Customer Feedback Loop. 70,000+ Customers, 1,20,000 Unique Chat Interactions
No Inventory Deading
Low Warehouse Opex Cost
FC Grill Restaurant
Krushna Bhadane,Student Smita Patil University
"Mix of customers who have never bought a brand and customer who are wearing super premium international brands"
FANATICAL CUSTOMER SERVICE
Turning Bad experiences into Memorable ones
We have been able to grow our AOV by 7% from Mar'19-Now by focusing on pushing our combo offers in different marketing channels.
But you ask..
Well, we know we should have started with this. :D But then, the mystery would have been solved way too sooner.
Men Tested The Fit
Months for Fabric & Fit R&D
Iterations done on product since 2017
Feedback calls done for Product improvement
We have a 93% Fit Rate. Each size has a unique Fit
Proprietary Fabric with a specific Blend of Cotton & Spandex Stretch
Pieces sold within 1 month of Launch
Classic & Core Washes
Unique Fit for each size. Fit Rate is over 97%
Premium Denim Fabric, Sourced from Italy.
Our Organic sessions have been growing consistently, which is an important KPI to measure Brand recall and product need.
The purest form of Organic Marketing is when the customers start speaking for you & with you. This is what we aim to recreate. Our Organic Marketing is a factor of Brilliant Product & Spot on Customer Service.
Getting the Referral Story right (launch: 19th Sept.) ! The goal is to achieve 20% Successful Purchase Revenue from Referral Marketing by Q2 - 2020
Current Successful Purchase Referral Order Rate :
Industry Average: 2.13%
4. Email Marketing
5. Messenger Marketing
6. SMS Marketing
7. Affiliate marketing
1. Influencer Marketing
2. Content Strategy
3. Retention Strategy
We have observed that the way to go about Influencer Marketing is to tie back the same to the Direct Website, thus creating a stronger influence on the consumer with an add on of social proof.
Currently we have 2 Distribution Strategies:
**Salesperson cost <Web Marketing cost
As of now, only 1% of our revenue is attributed to Find Your Fit. But we believe FYF, as an alternate distribution channel has the potential to reach upto 25% of MR.
The question we asked ourself is - "Why would someone not buy Pants online, specially if the product is so good?"
Our AOV since Jan has increased 7% and we plan to increase it in double digits the next 2 quarters, by cross selling products as add ons.
Men's Jeans + Socks
Website / Tech Changes
FYF Channel Growth
Nikhil Goyal - Founder
Gaurisha - Founder
Kasturi Mahanta - Visual Lead
Vinay Khubchandani - Customer Happiness Lead
B.com , Delhi University (2013)
Head of Customer Success, CEO Desk - Snapdeal
Customer Experience Manager - Elitify
Bhawani Singh - Lead Content Strategist
Raised in Feb. to reach annual run rate of 24cr in GMV
Raising for Series A
Amazon & Flipkart proved that Customers are ready for Online
Casper & Allbirds proved that D2C segmented brands can be Billion Dollar Businesses
We know you would love to try the product. Let's make it simple for you, share the details below and the product kit would reach you like it does to a customer.
Payment link will be shared on Mobile & Email :)
Any questions? Confusion? Data Requests? Size Guidance? Convinced to Invest? Feel free to reach out to email@example.com and we will revert positively within 24-48hrs.